About Us

RETAIL DIRECT ONLINE UK BUSINESS LTD

Company number 11587674 

Office Address:

128 City Road, London, England, EC1V 2NX

M: 07555321814
Email: hello@retaildirectonline.co.uk
(We don’t have a dedicated personnel to take phone calls most of the time)

Retail Direct Online has always been at the forefront since last 10 years in bringing creative and revolutionizes products in the cake baking industry which have been originally done for a long time using tedious individual methods.

All products are produce in our own factories with our own Branding and Labelling and Retailed Directly to the online customers. We only produce 1 quality of product with our own specification.

Retail Direct Online believe that unnecessary fancy marketing techniques, branding, and middle wholesalers create unnecessary increase in the prices of the product.

By cutting all these above and keeping a sensible efficient and practical approach helped Retail Direct Online offering our customers sensible Affordable prices and without cutting corners on the Quality.  

Our portfolio of Brands and respective products are detailed below.

Cake Tin Smith UK | www.CakeTinSmith.co.uk:

Since last 5 years CakeTinSmith UK  have been conceptualizing / designing / improving / producing 3D Cake Baking Tins and Pans specially in the Novelty section in order to achieve the closest 3D effect novelty shape in the Cakes just after baking and before decorating . Using our Patent pending block method the parts of the original design can be broken into more than 1 tin and then bake it individually before sandwiching or joining them together in order to achieve the desire shape . This method reduces the time in achieving the closest design and also reduces the wastage of trimmed cake.

All the baking tins and pans are Design Registered and all the associated methods and application using the part by part baking or block style baking is Patent pending to our parent company under the Intellectual Property Law.

We put in tremendous amount of efforts to create these conceptualized designs and make them commercially viable to produce.

Karen’s Edible Cake Lace UK | www.EdibleCakeLace.co.uk:

Manufacturer of Edible Cake Lace Premixes, Cake Lace Mats, Onlay Mats and Moulds/Mold for Fondant and Gum Paste.

Edible Cake lace is new and unique concept for Cake makers and Decorators to create beautiful and delicate edible lace patterns by using a combination of Edible Cake Lace mixes / premixes and specially designed delicate Cake Lace Mats.

Edible Cake Lace is very easy to use and creates beautiful and delicate patterns in under 20 minutes allowing cake decorators to spend less time creating the authentic and delicate designs with super ease.

Edible Cake Lace is available in a unique 2 part formulation mixes or ready to spread pre premixes which gives a real effect of a lace and allows it to be remaining soft and pliable for a longer shelf.

Edible Cake Lace is available in many colours and shades ranging from Pure Metallic colours to pearled shades of natural colours.

Cake Mesh Stencils UK | www.MeshStencils.co.uk:

Manufacturer of Printing Cake Mesh Stencils in Fabric and Polymer Stencils for Cakes and Cupcakes.

Printing Mesh Stencils application is a new and unique concept for Cake makers and Decorators to print fine beautiful and delicate continuous edible patterns by using a combination of Edible Printing Ink and specially designed delicate flexible Printing Mesh Stencils.

Printing Mesh Stencils is a new idea in the Cake Cupcake Cookies Decorating Craft world extended from a very idea of Polymer air brush stencils used in combination with the Edible Air Brush spray colours and Air Brush spraying kit.

Printing Mesh Stencils is very easy to use and prints beautiful and delicate patterns in less than 20 minutes allowing cake decorators to spend less time creating the authentic and delicate designs with super ease.

Printing Mesh Stencils are super soft and flexible providing a great alternative to Polymer Stencils which are flexible but still rigid and doesn’t allow continuous printing patterns.

Cake Deco Pen UK | www.CakeDecoPen.co.uk:

Manufacturer of Cake Deco Pen and Cake Cupcake Air Brush Spray Machines and Edible Air Brush Colours.

Cake Deco pen is a first unique dual action sugar craft machine with Patent pending Flute Air Control which can act as Dispensing tool and an Air Brush Machine for creative and innovative Cake Makers and Decorators.

The innovative Cake Deco Pen is an air-powered hand held tool with 5 speeds control for writing or drawing very fine decorative details and for filling intricate areas while creating 2D and 3D Edible patterns and models.

You can control the start and stopping of dispensing flow by covering and uncovering the hole on an air flow tube (Patent pending Flute Control). Air Compressor pump allows you to work on a vertical surface with drip free operation.

The whole product is innovatively designed to be a multi-dual action kit and can be also used as a Cake Decorating Airbrush Machine by simply attaching the Air Brush Gun to the main Air Compressor with 5 Speed controls.

Cake Deco Pen prevents hand fatigue often associated with the use of piping bag squeezing can be easily operated for time saving production of precision work

Massa Taffeta UK | www.Massataffeta.co.uk:

Manufacturer of Sugar Paste, Fondant, Rolled Icing, Gum Paste, Modelling Paste and Flower Paste.

Massa Taffeta is a fabulous and luxurious new Sugar paste | Fondant | Rolled Icing produced using the finest grade of Swiss icing sugar and the highest quality of gum  making Massa Taffeta an unrivalled ready to roll icing .

Fined –tuned formulation have allowed Massa Taffeta Sugar paste to position itself comfortably next to the expensive and famous brands when it comes to match the quality and work ability.

Massa Taffeta sugar paste is ideal for both covering cakes and sculpting, regardless of the temperature and humidity

Massa Taffeta new Gum paste | Modelling paste which is also made from finest ingredients to make it suitable for excellent quality required to create modelling, figures and basic sugar flowers.

Fine-tuned formulation of our Gum paste produces enough softness and pliability to allow new and professional Cake Makers and Decorators enough time to work with it without drying superfast which makes it harder to work with.  

Rainbow Edible Glitters UK | www.RainbowGlitter.co.uk:

Manufacturer of Edible products including Edible Air Brush Spray Colours , Edible Paints , Edible Lustre Dust , Edible Petal Dust , Edible Metallic Dust , Edible Rainbow Sprinklers and Glitters , Edible Sparkler’s and Glitters Dust Push Pumps , ProGel Edible Concentrated Gel Colours , Gloss and Shine Shell Spray , Edible Cake Craft Essentials , Edible Cake Lace Premixes , Edible Silhouette Cake Design Premixes , Edible Writing Piping Gel , Edible Isomalts and Edible Icing Writing Markers.  

Big Daddy Cake Tools Pro UK | www.BigDaddyCakeTools.co.uk:

Manufacturer of Big Daddy Heavy Duty Professional King Rolling Pin for Sugar Paste, Fondant, Rolled Icing, Gum Paste, Modelling Paste and Flower Paste.

Manufacturer of professional and heavy duty Cake Slicer’s | Cake Levellers with single and double arm blades.

Manufacturer of Cake Contour Combs in many designs including Adjustable Crisp Corner , Beauteous Baluster , Fabulous Facets , Ribbon , Zigzag Contour Combs which are used for spreading smoothening butter cream and ganache over the Cakes.

Manufacturer of Heating Core Tubes and Heating Core Rods for Deep Cake Baking.

Silhouette Cake Design Mats UK | www.SilhouetteCakeDesigns.co.uk:

Manufacturer of Silhouette Cake Design Mats and Silhouette Edible Premix Spread.

Silhouette Cake Designs is a new and unique concept in cake and cupcake decorating craft world extended from the same application of Edible Cake Lace Design mats and premixes.

Like Edible Cake Lace Design mats and premixes, Silhouette Cake Designs mats and edible premixes works in a very much similar way whereas in Edible Cake Lace Designs the final product is a lace or mesh design however in Silhouette Cake Designs the final product is more like solid design which provides a brilliant alternative to expensive and fiddly patch work cutters.

Silhouette Cake Designs is a combination of Silhouette Design Mats and Silhouette Edible Premixes.

Silhouette Cake Designs is very easy to use and creates beautiful and delicate patterns in under 20 minutes allowing cake decorators to spend less time creating the authentic and delicate designs with super ease.

Silhouette Cake Designs Edible Premixes ready to spread are available in many colours and shades ranging from Pure Metallic colours to pearled shades of natural colours.

Fondant High Heel Shoe Kits and Templates UK

Manufacturer of Fondant High Heel Shoe Kits and Fondant High Heel Stiletto Shoe Kits (Complete Set) with 10 different matching high heel shoes design templates.

Crystal Chandelier Cake and Cupcakes Stands UK

Manufacturer of Crystal Chandelier Cake and Cupcakes Stands in UK using the Real Diamond Crystals finished with superb reflecting shine cut (Hand washable)

Each Cake Stand is designed with a certain height and plate size | To give a style and look of Cascading Fall Display when used with multiple Crystal Display stands available in other Plate sizes and Heights with.